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Cristopher Morphew is a professor and department chair in Educational Policy and Leadership Studies in the College of Education at the University of Iowa. 

Professor Morphew is one of eight full-time faculty members in the Higher Education and Student Affairs program, which is one of the largest programs in the college in terms of the numbers of our graduate students and one of the largest programs in the country, and a highly ranked program as well. Cristopher Morphew does research in two areas; higher education governance and state policy is one area and the other area is how higher education institutions communicate and market themselves. In the former area, professor Morphew has done research on state governance structures, the kinds of different structures that states can use to promote diversity among their campuses and to ensure better access for citizens, and create efficiencies in higher education governance and control. Christopher Morphew has done a research, and continues to do research, on how higher education institutions, colleges and universities use marketing materials such as websites, viewbooks, how they write their mission statements and the ways in which they communicate distinctive qualities about themselves or, in some cases, fail to communicate distinctive qualities about themselves.